Main pageNewsIt is planned to create a hub of creative industries in Ugra

It is planned to create a hub of creative industries in Ugra

Fr om 24 to 25 May, the International Art Residence of Folk Art and Design was held in Khanty-Mansiysk under the auspices of the Commission of the Russian Federation for UNESCO. The project brought together more than 150 participants from China, Mongolia, India, Uzbekistan, Belarus, regions of Russia and municipalities of Ugra.  

Speaking with a welcoming speech, Natalia Komarova, coordinator of the project of the Council of the Eurasian Women's Forum “Eurasian Association of Women Regional Leaders,” announced the creation of an international resource center. It is a hub for the development of regional brands of the North, the Arctic, and the Far East based on folk art, fashion, and regional design. The decision will be included in the government plan for the implementation of the regional standard for the development of creative industries.  

Designer Mokhinur Komolova is working on creating a collection of clothes by a joint team of artists from Ugra, Udmurtia and Uzbekistan. The collection will be presented on the sidelines of the IV Eurasian Women's Forum.  

“The guys are creating in completely different directions. Someone studies the canons of artistic culture and creates clothing collections based on them. Some craftsmen presented a traditional costume. Someone showed a modern interpretation of the traditions of folk art. And completely innovative, experimental collections that visually re–read the projections of the industrial wealth of Ugra: oil, circumpolar minerals and stones in new fabrics,” said Ksenia Ilauski, art critic, artistic director of the Center for Folk Arts and Crafts of Ugra, a member of the Eurasian Association of Women Regional Leaders.  

The highlight of the show was the collection of 11-year-old Angelina Bubnovaite from Khanty-Mansiysk “Tales of the Northern Land.” The young creator created her clothes in collaboration with design mentors from the Ugra Craft Center in the process of studying the artistic traditions of folk art based on the Ural-Siberian painting. The main idea is to reflect the teenager's view and opinion on how traditional art can be integrated into modern life in everyday clothes and accessories. When developing the collection, Angelina used different techniques, including embroidery, felting, dry stitching, patchwork and hand painting.

Elena Korobeynikova, Chairman of the Tyumen regional branch of the Union of Designers of Russia, noted that the Ugra collections have prospects for the region not only creative, but also economic.  

“The amount of work of designers from Ugra deserves deep respect. I'm interested in looking at authentic collections, learning new names. I am also very curious to see the new developments of designers Olga Bubnovene and Ksenia Ilauska, whom I know. I was struck by the children's collection in my heart. To be honest, I did not expect that she would be so tactful, verified, without overkill, with the content of trends, cultural code, but in small quantities, with an ethical attitude to traditions, Elena Korobeynikova stated.  

“This is my first time at an event wh ere modern collections are made using the knowledge and skills of the past, history. This is a unique event, and I am glad that I attended it. The collections are magnificent. A lot of what we've seen can actually be worn in everyday life. And I am glad that we have such regions in Russia that support folk crafts and introduce it into modern life,” Nadezhda Matyukhina, Director of the Yekaterinburg Fashion Week, noted.  

In 2023, the brands of Ksenia Ilauska, a member of the Eurasian Association of Women Regional Leaders, were included in the digest of creative industries of the Institute of Higher School of Economics. The digest includes examples of the best Russian and foreign practices for rethinking and promoting crafts, comments from experts, representatives of museums and businesses.   


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